My role: support Centre Neuron through Option Web, connecting audience searches, content and acquisition tracking.
The key decision: focus on search intent related to the centre’s services and Neuchâtel, coordinating organic search and Google Ads.
The observed result: Google clicks increased from 132 to 285 between April and September 2025, approximately +116%, according to the reports presented by Option Web.
The challenge: make specialist expertise accessible and visible
The neuropsychology centre already had a clear website. The aim was to make its services better known to people and referring professionals searching in Neuchâtel, connecting search intent with the available services.
My role and the decisions taken
I connect audience needs with content priorities and tracking indicators. The work with Option Web combined four choices:
- Analyse searches and prioritise topics.
- Improve page structure, content, titles and internal links.
- Complement SEO with locally targeted Google Ads campaigns.
- Track channels separately to inform adjustments.
Documented results
- 132 to 285 Google clicks from April to September 2025, approximately +116%.
- Average position: 15.3 to 7.7 over the same period, based on the monthly reports presented by Option Web.
- In the spot check on 15 September 2026, eight tracked local queries appeared in the top three organic results, including six in first position.
Rankings depend on location, timing and search conditions. Clicks and positions measure visibility; they do not, on their own, demonstrate growth in appointments or revenue.
What this demonstrates
An acquisition strategy becomes useful when audience needs, content and indicators are connected. This project illustrates how I link marketing decisions with operational tracking, making both objectives and measurement limits explicit.
Read the detailed case study and measurement conditions on Option Web (French).