My role: connect BR Nettoyage’s identity, service presentation and local acquisition through Option Web.
The key decision: develop the brand, WordPress website and content together so local customers can understand and find the business.
The observed result: between December 2024 and May 2025, three local commercial searches improved from 27th, 17th and 36th to 5th, 4th and 6th in the reports presented by Option Web.
The challenge: be understood and found at the right time
For a cleaning company in Neuchâtel, the website needs to explain services, build trust and make contact easy. The offer, content and visibility must reinforce one another.
My role and the decisions taken
I connect how the company presents itself with its visibility objectives. The project combined four complementary levers:
- Logo and visual identity design.
- A WordPress website structured around services.
- Copywriting and page optimisation for local searches.
- Google Ads campaigns alongside organic search work.
Measured SEO progress
From 31 December 2024 to 31 May 2025, the Google Switzerland reports localised to Neuchâtel and presented by Option Web show:
- “nettoyage neuchâtel”: 27th → 5th;
- “entreprise de nettoyage neuchâtel”: 17th → 4th;
- “nettoyage fin de bail neuchatel”: 36th → 6th.
The original French queries are retained because they are the searches measured. These rankings describe the tracking conditions, are separate from advertising results and are neither guaranteed positions nor a measure of revenue generated.
What this brings to marketing leadership
Consistency between brand, messages and contact journeys gives acquisition activities a clear framework: clarify the offer, deliver useful assets and track progress against defined indicators.