My role: develop Koatch with Option Web, connecting positioning, identity, user experience and digital delivery.
The key decision: design a coherent journey before, during and after a run.
The delivered result: nine months of development documented by Option Web, covering the identity, website and application interfaces. No adoption or revenue figures are claimed.
The challenge: build a complete journey
A training plan must consider the runner’s goal, level and availability. The product also needs to accommodate missed sessions, busy weeks and feedback after a run. Its recommendations must remain understandable.
From positioning to functionality
The Option Web case study documents nine months of development covering identity, logo, UX/UI design, website and application functionality.
- A shared identity across the website and interfaces.
- Journeys to prepare and adapt training plans.
- In-run support with Live Koatch.
- Reviews connecting planned and completed sessions.
- A race directory and guide linked to the product.
My role and the decisions taken
I connect the product promise with user needs and design priorities. The shared identity, adaptable plans and session reviews serve one journey: prepare, run and understand what comes next.
The interface must make the service understandable, the website must explain its use, and the features must form a coherent whole.
What this demonstrates
Koatch illustrates my ability to move from an idea to a digital product while developing the brand, user journeys and implementation together. The project continues to evolve; no user adoption, revenue or sporting performance claim is made here.
Explore the project and interfaces on Option Web (French) · Discover Koatch.
AI-assisted product development
Koatch is also part of my practical learning in AI-assisted application development with Base44 and Codex: defining features, describing user journeys, guiding development and checking the result through iterations. The work covers the product, administration tools and the race directory.
AI helps move between the idea, interface and functional prototype. I remain responsible for priorities, consistency and acceptance checks. This ongoing development strengthens my practice of iteration and functional validation.