Koatch: designing an end-to-end digital product
My role: develop Koatch with Option Web, connecting positioning, identity, user experience and digital delivery. The key decision: design a coherent journey before, during and after a run. The delivered result: nine months of development documented by Option Web, covering the identity, website and application interfaces. No adoption or revenue figures are claimed. The challenge: […]
BR Nettoyage: aligning brand, website and local acquisition
My role: connect BR Nettoyage’s identity, service presentation and local acquisition through Option Web. The key decision: develop the brand, WordPress website and content together so local customers can understand and find the business. The observed result: between December 2024 and May 2025, three local commercial searches improved from 27th, 17th and 36th to 5th, […]
Centre Neuron: connecting acquisition strategy with local visibility
My role: support Centre Neuron through Option Web, connecting audience searches, content and acquisition tracking. The key decision: focus on search intent related to the centre’s services and Neuchâtel, coordinating organic search and Google Ads. The observed result: Google clicks increased from 132 to 285 between April and September 2025, approximately +116%, according to the […]
Modernising ticketing at Neuchâtel Xamax
The project at a glance My role: lead the selection and rollout of a new ticketing system as the board member responsible for marketing and communications strategy. The challenge: simplify purchasing for fans and improve the club’s control over offers, data and matchday operations. My decisions: compare four suppliers against shared requirements, test two finalists […]
Leading the xamax.ch redesign for mobile users
The project at a glance My role, decisions and results My role: lead the 2021 redesign of xamax.ch, from scoping to user feedback. Partners delivered the design and development; I coordinated their contributions with those of the club. My decisions: prioritise mobile use, simplify access to news and ticketing, replace the hard-to-maintain custom CMS, and […]
Rebuilding fan relationships and revenue at Xamax
The project at a glance My role: vice-president responsible for marketing and communications from 2012 to January 2020, then board member. I contributed to rebuilding Neuchâtel Xamax alongside the president, club teams and partners. The challenge: rebuild trust after the 2012 bankruptcy, mobilise supporters and develop B2C and B2B resources. My decisions: start with the […]
Option Web: entrepreneurship, brand and digital acquisition
Option Web: entrepreneurship and digital project leadership My role: co-founder of Option Web with Noël Jobé in 2002, and owner of the business since October 2023 under the name Option Web Binggeli. I connect client relationships, positioning, design and digital acquisition. My decisions: understand the business challenge before selecting tools, define priorities and scope, then […]
Oscilloquartz: international leadership and B2B development
Oscilloquartz: international leadership and B2B development Oscilloquartz develops precision synchronisation solutions for telecommunications networks and other critical infrastructure. My career there began in 1996, progressing from electronics to customer support, pre-sales and international management. This experience has taught me to explain technical subjects clearly, connect customer needs with the offer and coordinate expertise in an […]