Option Web: entrepreneurship and digital project leadership
My role: co-founder of Option Web with Noël Jobé in 2002, and owner of the business since October 2023 under the name Option Web Binggeli. I connect client relationships, positioning, design and digital acquisition.
My decisions: understand the business challenge before selecting tools, define priorities and scope, then coordinate the expertise needed for delivery. Originally, my design, SEO and client relationship skills complemented Noël’s development expertise.
Concrete results: Centre Neuron’s reports show 132 to 285 Google clicks between April and September 2025 (approximately +116%). For BR Nettoyage, three local searches improved from 27th to 5th, 17th to 4th and 36th to 6th between December 2024 and May 2025. Koatch illustrates product delivery, from identity to application journeys.
The case studies below explain the dates and measurement scope. Visibility is distinct from revenue and commercial enquiries.
Archived wireframes and website mock-ups built around the OptionToo CMS.
My experience with Option Web
My entrepreneurial experience covers scoping, proposals, budgets, design, coordination and follow-up. It requires making priorities clear to clients and matching ambition with available resources.
- Centre Neuron: local search priorities, content and acquisition channel tracking.
- BR Nettoyage: coordinating identity, service presentation and local visibility.
- Koatch: connecting the brand promise, user journeys and digital product functionality.
These projects show how I connect marketing strategy with implementation, working with specialists as each assignment requires.
Applied AI and automation in practice
I develop a hands-on practice of AI for business needs: turning an idea into a prototype, automating tasks and connecting tools with data. This complements my leadership and project coordination experience.
- Strategy and content: research, synthesis, briefs, writing and multilingual adaptation with ChatGPT, Gemini and Copilot.
- Applications and websites: functional requirements, UX/UI, prototyping and AI-assisted development with Base44, Codex, Astro and WordPress.
- Automation and agents: building and improving workflows, assistants and task sequences; practical use of OpenAI tools, Codex and Manus.
- Integrations: MCP and API connections between assistants, CMS platforms, applications and data sources.
Recent projects include marketing campaign tools, conversational assistants, the Option Web website built with Astro and ongoing Koatch development. I define needs, guide iterations and check the result. My learning is grounded in delivery, testing and continuous improvement.
My responsibilities with Option Web
- Scope business challenges, positioning and priorities
- Client relationships, proposals and budget tracking
- Coordinate design, development and content
- Design user journeys and websites
- Brand consistency and visual identity
- Project support and follow-up
- SEO and local acquisition
- Google Ads and social media campaigns
- Copywriting and content strategy
- Audience and indicator tracking
- E-commerce and newsletters
- Business and partner management