Koatch: designing an end-to-end digital product

My role: develop Koatch with Option Web, connecting positioning, identity, user experience and digital delivery.

The key decision: design a coherent journey before, during and after a run.

The delivered result: nine months of development documented by Option Web, covering the identity, website and application interfaces. No adoption or revenue figures are claimed.

The challenge: build a complete journey

A training plan must consider the runner’s goal, level and availability. The product also needs to accommodate missed sessions, busy weeks and feedback after a run. Its recommendations must remain understandable.

From positioning to functionality

The Option Web case study documents nine months of development covering identity, logo, UX/UI design, website and application functionality.

• A shared identity across the website and interfaces.
• Journeys to prepare and adapt training plans.
• In-run support with Live Koatch.
• Reviews connecting planned and completed sessions.
• A race directory and guide linked to the product.

My role and the decisions taken

I connect the product promise with user needs and design priorities. The shared identity, adaptable plans and session reviews serve one journey: prepare, run and understand what comes next.

The interface must make the service understandable, the website must explain its use, and the features must form a coherent whole.

What this demonstrates

Koatch illustrates my ability to move from an idea to a digital product while developing the brand, user journeys and implementation together. The project continues to evolve; no user adoption, revenue or sporting performance claim is made here.

Explore the project and interfaces on Option Web (French) · Discover Koatch.

AI-assisted product development

Koatch is also part of my practical learning in AI-assisted application development with Base44 and Codex: defining features, describing user journeys, guiding development and checking the result through iterations. The work covers the product, administration tools and the race directory.

AI helps move between the idea, interface and functional prototype. I remain responsible for priorities, consistency and acceptance checks. This ongoing development strengthens my practice of iteration and functional validation.

Let’s discuss your product and digital strategy.

BR Nettoyage: aligning brand, website and local acquisition

My role: connect BR Nettoyage’s identity, service presentation and local acquisition through Option Web.

The key decision: develop the brand, WordPress website and content together so local customers can understand and find the business.

The observed result: between December 2024 and May 2025, three local commercial searches improved from 27th, 17th and 36th to 5th, 4th and 6th in the reports presented by Option Web.

The challenge: be understood and found at the right time

For a cleaning company in Neuchâtel, the website needs to explain services, build trust and make contact easy. The offer, content and visibility must reinforce one another.

My role and the decisions taken

I connect how the company presents itself with its visibility objectives. The project combined four complementary levers:

• Logo and visual identity design.
• A WordPress website structured around services.
• Copywriting and page optimisation for local searches.
• Google Ads campaigns alongside organic search work.

Measured SEO progress

From 31 December 2024 to 31 May 2025, the Google Switzerland reports localised to Neuchâtel and presented by Option Web show:

• “nettoyage neuchâtel”: 27th → 5th;
• “entreprise de nettoyage neuchâtel”: 17th → 4th;
• “nettoyage fin de bail neuchatel”: 36th → 6th.

The original French queries are retained because they are the searches measured. These rankings describe the tracking conditions, are separate from advertising results and are neither guaranteed positions nor a measure of revenue generated.

What this brings to marketing leadership

Consistency between brand, messages and contact journeys gives acquisition activities a clear framework: clarify the offer, deliver useful assets and track progress against defined indicators.

See the project and dated reports on Option Web (French).

Let’s discuss your marketing and communications priorities.

Centre Neuron: connecting acquisition strategy with local visibility

My role: support Centre Neuron through Option Web, connecting audience searches, content and acquisition tracking.

The key decision: focus on search intent related to the centre’s services and Neuchâtel, coordinating organic search and Google Ads.

The observed result: Google clicks increased from 132 to 285 between April and September 2025, approximately +116%, according to the reports presented by Option Web.

The challenge: make specialist expertise accessible and visible

The neuropsychology centre already had a clear website. The aim was to make its services better known to people and referring professionals searching in Neuchâtel, connecting search intent with the available services.

My role and the decisions taken

I connect audience needs with content priorities and tracking indicators. The work with Option Web combined four choices:

• Analyse searches and prioritise topics.
• Improve page structure, content, titles and internal links.
• Complement SEO with locally targeted Google Ads campaigns.
• Track channels separately to inform adjustments.

Documented results

• 132 to 285 Google clicks from April to September 2025, approximately +116%.
• Average position: 15.3 to 7.7 over the same period, based on the monthly reports presented by Option Web.
• In the spot check on 15 September 2026, eight tracked local queries appeared in the top three organic results, including six in first position.

Rankings depend on location, timing and search conditions. Clicks and positions measure visibility; they do not, on their own, demonstrate growth in appointments or revenue.

What this demonstrates

An acquisition strategy becomes useful when audience needs, content and indicators are connected. This project illustrates how I link marketing decisions with operational tracking, making both objectives and measurement limits explicit.

Read the detailed case study and measurement conditions on Option Web (French).

Let’s discuss your marketing and digital priorities.